DYNAMIC FACILITATION
and the
CHOICE-CREATING PROCESS
taught by Rosa Zubizarretta and Elliot Shuford — in collaboration with Jim Rough and Associates www.ToBe.net
What is DYNAMIC FACILITATION?
- An approach to facilitation that honors the self-organizing energy of a group.
- A way to facilitate that focuses on helping structure emerge from the inside, instead of imposing structure from the outside.
- A perspective on facilitation that places the unique nature and potential of each individual group at the center of the process.
- A way of facilitating that includes both head and heart, a balance between the person and the problem.
What is the CHOICE-CREATING PROCESS?
- A synthesis of brainstorming, active listening, dialogue and mind-mapping.
- A non-linear model for collaborative problem-solving.
- A tool that encourages the emergence of a group’s natural
creativity, energy, appreciation for diversity.
It is not a rational process. It is rooted in feelings and in group energy.
The choice-creating process is applicable if you want to:
- uncover REAL needs
- find UNDERLYING causes
- co-create NEW, OUT-OF-THE-BOX solutions
- discover SHARED COMMON ground
ROLE of the FACILITATOR (and its assistants)
- Directs traffic as need
- Redirecting traffic jams
- Makes sure everyone is heard
- Records contributions to create a group memory
- Keeps time limits
ROLE of PARTICIPANTS
- Speak up, especially if you are holding a different perspective
- Trust that your perspective is valuable, regardless of how far apart it may be from the rest of the group
- Don’t run over the traffic patrol!
5 basic aspects of the CHOICE-CREATING PROCESS
1) Active listening
- inviting people to expand upon their thoughts and feelings
- letting people know they have been heard
- helping draw out the “gift” in everyone
2) Creating space for divergence
3) Recording, in a non-linear way, using 4 charts:
- problems
- solutions
- data
- concerns
4) Clearing the blocks to creativity
- completing the purge stage
- willingness to let go of control
- willingness to “stand in the unknown”
- helping the group tolerate discomfort (divergence, unknown...)
5) Bringing the meeting to closure, measures of success include:
- honoring time boundaries
- creating greater trust
- allowing people to voice their real feelings and be heard
- addressing significant issues that are often ignored
- gaining a deeper understanding of the problems facing the group.
- feeling a sense of completion
- a unanimous breakthrough decision with action plans, by who and by when,
is not possible in every meeting.

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